Build the right thing

Life is short and resources are precious.
You need confidence that what you're building will make a difference.

We can help.


your USERS

Get the insights you need to create products and services people will choose to use. 


your stakeholders

Get buy-in from stakeholders with prototypes they can use and evidence they can trust.


your team

Get your team motivated and underway with a clear vision and prioritised backlog.

recent Case studies

Refining product strategy with design sprints

We helped this product team re-focus on user-problems and prototype solutions in just two weeks.
View the case study

Public SERVICE discovery and skills transfer

We helped a team new to Agile and user centred design, talk to users and plan a digital service that works for everyone.
View the case study

Content design to Meet needs and move metrics

We used customer insight to develop a content strategy for the new website that's improved conversion by 38% 
View the case study

TRAINING COURSE - How to do discovery for public sector digital transformation

A two-day training course for people involved in the digital transformation of public services. Our next course runs 28th Feb - 1st March in London.

Why work with us?

We’re lean

No layers of account or project management. Just expert practitioners, working with your team.

We’re impartial

 We're not out to sell you lengthy design and build phases, so we’ll focus on what works for you and your users, not our bottom line.

We’re open and collaborative

 We love spreading the joy of working Lean and Agile and we’ll make sure you develop the skills you need.

The project has been delivered to a very high standard, and we’ve all very much enjoyed working with Alastair and Darwin over the last six weeks. The tangible deliverables will of course be very valuable to us, but we’ve also received a great deal of additional benefit in terms of skills and knowledge transfer for which we’re very grateful.
— John Cockburn - Programme Manager, Department of Health

Our team

Alastair and Darwin at Agile On The Beach 2016

Alastair and Darwin at Agile On The Beach 2016

Darwin Peltan (right) and Alastair Lee founded the company in March 2016. 

Between them they have over 35 years’ experience crafting digital products and services at places like the BBC, the National Trust and Time Out, and more recently as consultants working with a range of clients across public and private sectors.

Over that time they have built up a network of trusted associates - expert researchers, UX designers, product people - who they bring in to work on projects that fit their specific skills.

They share a desire to create products and services that benefit users, organisations and society as a whole.