We carefully assemble the right team for each engagement from our pool of expert associates, each of whom we have personally worked with over the years and trust to deliver every time.


Alastair Lee - c0-founder

User research, strategy, service design

Alastair has spent the last 20 years developing digital products and services. He spent his early career at the BBC before joining Time Out as Product Director in 2007 to head up their transformation from print to digital.

Since becoming a consultant in 2012 Alastair has specialised in helping organisations answer the all important question - 'What shall we build?'

He leads on research and strategy and is responsible for continually improving how we deliver our services.        


Darwin Peltan - co-founder

Delivery management, user research, strategy

Darwin spent the last 15 years scoping and delivering digital services for clients in the public and third sectors in including the The Department of Health, the National Trust, the European Commission and Greenpeace.  

He's a highly experienced and ScrumMaster and Product Owner and loves working with teams to help them adopt Agile and user centred methods. 

He recently led the Alpha for the Department of Health's Healthy Start service transformation and succeeded in passing the GDS service assessment. 

Darwin leads on delivery management.

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Dave Ellender - Associate

User research

Dave is a researcher with over 17 years experience, working across sectors for clients like the Department of Transport, the Met Office, Great Ormond Street Hospital and the National Trust. 

He is a master interviewer, known for his ability to put participants at ease and has worked with users of all ages, including vulnerable adults over 80 years old and disadvantaged children.

He is also a co-founder the popular UXBristol conference in 2011 and a published academic who speaks regularly at prominent UX and technology conferences in the UK.


Jesmond Allen - Associate

User research, strategy, experience design, capability building

Jesmond has more than 20 years experience as a design leader and UX specialist. She is a freelance user experience consultant, helping clients shape their digital strategy and build design teams.

Previously, she was Head of UX at Bristol consultancy cxpartners. Jesmond is co-author of the practical UX manual, Smashing UX: foundations for designing online user experiences. She has a passion for evidence-based design and loves the innovation and excellence that putting people at the heart of the design process produces.

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User research, strategy, experience design, capability building

Stuart has more than 15 years experience as a UX consultant, working on projects across a range of platforms, devices and sectors for clients such as Celebrity Cruises, Forest Holidays, Sky, Pukka Herbs, Microsoft, Jisc and the University of Bristol.  

In 2005, Stuart helped to set up and organise the Cambridge Usability Group before relocating to Bristol, where he is now helps to run the Bristol Usability Group ( and UXBristol conference (  In addition to his consultancy work, Stuart has taught user-centred design on the Diploma in Web Design and Development course at Birkbeck, University of London, and is a visiting consultant at the University of Bristol. 

Prior to his career in user experience, Stuart was a lecturer and research fellow in Animal Behaviour, Visual Ecology and Biostatistics at the Universities of Bristol and Southampton.  He has a degree in Zoology from the University of Oxford and a PhD in Animal Behaviour from the University of Southampton. 

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Nik Silver - Associate

Agile coaching, delivery management

Nik has spent around 20 years helping large and small organisations deliver digital products more effectively. Of the more well-known organisations he has worked with, Nik spent 8 years leading the development team at The Guardian, has been interim CTO at Time Out, and has worked with management and delivery operations at BMJ, Travis Perkins, and the Office for National Statistics.

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steve Jalim - aSSOCIATE


Steve is a consulting tech lead and Django/Python expert. He brings more than a decade of software engineering experience that includes building robust web applications and leading technical teams.

Previous client projects include private-sector and public-sector startups, webapps for NGOs and campaign sites for charities. He is a specialist in taking ideas from conception through MVP to launch and beyond.